図書

新・消費者理解のための心理学

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新・消費者理解のための心理学

Call No. (NDL)
DH411-J688
Bibliographic ID of National Diet Library
023536975
Material type
図書
Author
杉本徹雄 編著
Publisher
福村出版
Publication date
2012.4
Material Format
Paper
Capacity, size, etc.
237p ; 21cm
NDC
675
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Notes on use

Note (General):

執筆: 竹村和久ほか

Detailed bibliographic record

Summary, etc.:

消費者行動を心理学から読み解いていく(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • 1部 消費者行動の概略

  • 1章 消費者行動とマーケティング

  • 2章 消費者行動への心理学的接近

  • 3章 消費者の意思決定過程

  • 2部 消費者行動の心理学的メカニズム

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Northern Japan

Kanto

  • 岐阜県図書館

    Paper
    Call No.:
    675-ス
    Book Registration Number:
    8134267956
  • 愛知県図書館

    Paper
    Call No.:
    675-スキ-1040255
    Book Registration Number:
    1110402551
  • Agriculture Library Information system - WebOPAC

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    Paper
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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-571-25040-8
Title Transcription
シン ショウヒシャ リカイ ノ タメ ノ シンリガク
Author/Editor
杉本徹雄 編著
Author Heading
杉本, 徹雄, 1955- スギモト, テツオ, 1955- ( 00617556 )Authorities
Publication, Distribution, etc.
Publication Date
2012.4
Publication Date (W3CDTF)
2012
Extent
237p