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Table of Contents
1部 消費者行動の概略
1章 消費者行動とマーケティング
2章 消費者行動への心理学的接近
3章 消費者の意思決定過程
2部 消費者行動の心理学的メカニズム
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- ISBN
- 978-4-571-25040-8
- Title
- Title Transcription
- シン ショウヒシャ リカイ ノ タメ ノ シンリガク
- Author/Editor
- 杉本徹雄 編著
- Author Heading
- 杉本, 徹雄, 1955- スギモト, テツオ, 1955- ( 00617556 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2012.4
- Publication Date (W3CDTF)
- 2012
- Extent
- 237p