Services marketing : integrating customer focus across the firm Sixth edition.

Services marketing : integrating customer focus across the firm

Sixth edition.

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Material Type: 図書
ISBN: 9780078112058 (alk. paper)
Title: Services marketing : integrating customer focus across the firm
Author/Editor: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Edition: Sixth edition.
Author Heading: Zeithaml, Valarie A ( 00858008 )Authorities
Bitner, Mary Jo.
Gremler, Dwayne D.
Publication, Distribution, etc.: New York : McGraw-Hill Irwin
Publication Date: [2013]
Publication Date (W3CDTF): 2013
Extent: xxvii, 642 pages
Size: 26 cm
Place of Publication (Country Code): US
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Service industries--Marketing.
Customer services.
Marketing.
LCC: HD9980.5
DDC: 658.8
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B155
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023954577
http://id.ndl.go.jp/bib/023954577
LC Control Number: 2011051073
https://lccn.loc.gov/2011051073
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211