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図書

メディア・ブランディング : 新世代メディア・コミュニケーション

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メディア・ブランディング = Media Branding : 新世代メディア・コミュニケーション

Call No. (NDL)
DH428-J214
Bibliographic ID of National Diet Library
023967617
Material type
図書
Author
菅原正博, 山本ひとみ, 大島一豊 編著
Publisher
中央経済社
Publication date
2012.10
Material Format
Paper
Capacity, size, etc.
208p ; 21cm
NDC
674
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Notes on use

Note (General):

「次世代広告コミュニケーション」(1998年刊)の改題、改訂

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Paper

Material Type
図書
ISBN
978-4-502-46210-8
Title Transcription
メディア ブランディング
Author/Editor
菅原正博, 山本ひとみ, 大島一豊 編著
Author Heading
菅原, 正博, 1936- スガワラ, マサヒロ, 1936- ( 00074144 )Authorities
山本, ひとみ ヤマモト, ヒトミ ( 00211950 )Authorities
大島, 一豊 オオシマ, カズトヨ ( 01186109 )Authorities
Publication, Distribution, etc.
Publication Date
2012.10
Publication Date (W3CDTF)
2012
Extent
208p