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図書

なぜ、それを買わずにはいられないのか : ブランド仕掛け人の告白

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なぜ、それを買わずにはいられないのか : ブランド仕掛け人の告白

Call No. (NDL)
DH413-J92
Bibliographic ID of National Diet Library
024040381
Material type
図書
Author
マーティン・リンストローム 著ほか
Publisher
文藝春秋
Publication date
2012.11
Material Format
Paper
Capacity, size, etc.
347,18p ; 20cm
NDC
675.2
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Notes on use

Note (General):

原タイトル: BRANDWASHED

Detailed bibliographic record

Summary, etc.:

郷愁、恐怖、刷り込み。企業が脳科学や心理学まで駆使して消費者に買わせる巧妙なテクニックを、広告のプロが公開する。(Provided by: サピエ図書館資料検索)

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Paper

Material Type
図書
ISBN
978-4-16-375820-6
Title Transcription
ナゼ ソレ オ カワズ ニワ イラレナイ ノカ : ブランド シカケニン ノ コクハク
Author/Editor
マーティン・リンストローム 著
木村博江 訳
Publication, Distribution, etc.
Publication Date
2012.11
Publication Date (W3CDTF)
2012
Extent
347,18p