図書

なぜ企業はマーケティング戦略を誤るのか : ビジネスを成功に導く11の理論

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なぜ企業はマーケティング戦略を誤るのか : ビジネスを成功に導く11の理論

Call No. (NDL)
DH411-L36
Bibliographic ID of National Diet Library
024231632
Material type
図書
Author
野口智雄 著
Publisher
PHP研究所
Publication date
2013.2
Material Format
Paper
Capacity, size, etc.
318p ; 20cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

ブルーオーシャン、ステルスマーケティング、ロングテール……。「マーケティング理論」の本質、そして有効性を論じる。(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-569-80990-8
Title Transcription
ナゼ キギョウ ワ マーケティング センリャク オ アヤマル ノカ : ビジネス オ セイコウ ニ ミチビク ジュウイチ ノ リロン
Author/Editor
野口智雄 著
Author Heading
野口, 智雄, 1956- ノグチ, トモオ, 1956- ( 00176115 )Authorities
Publication, Distribution, etc.
Publication Date
2013.2
Publication Date (W3CDTF)
2013
Extent
318p