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Table of Contents
はしがき
第1章 ブランド消費社会の断面と問題の焦点
1 自殺者の多さからみる日本の消費生活
2 女子高校生のブラント志向と〈モノ語りの人〉
3 行動経済学の分析からみる消費者層
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- Material Type
- 図書
- ISBN
- 978-4-623-06511-0
- Title Transcription
- ブランド センリャク カラ マナブ マーケティング : ショウヒシャ ノ シテン カラ キギョウ センリャク オ シル
- Author/Editor
- 江上哲 著
- Author Heading
- 江上, 哲, 1948- エガミ, サトシ, 1948- ( 00257762 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2013.3
- Publication Date (W3CDTF)
- 2013
- Extent
- 253p