図書

ピーター・ドラッカー マーケターの罪と罰

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ピーター・ドラッカー マーケターの罪と罰

Call No. (NDL)
DH411-L97
Bibliographic ID of National Diet Library
024575060
Material type
図書
Author
ウィリアム・A・コーエン 著ほか
Publisher
日経BP社
Publication date
2013.6
Material Format
Paper
Capacity, size, etc.
399p ; 19cm
NDC
675
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Notes on use

Note (General):

原タイトル: Drucker on Marketing

Detailed bibliographic record

Summary, etc.:

ドラッカーの教え子だったコーエンが膨大な数の論文や寄稿、講義記録をつぶさに調べ上げ、マーケティングに対するドラッカーの見解を体系的にまとめた書。実例で学ぶマーケティング原論。(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-8222-4963-2
Title Transcription
ピーター ドラッカー マーケター ノ ツミ ト バツ
Author/Editor
ウィリアム・A・コーエン 著
松浦由希子 訳
Publication Date
2013.6
Publication Date (W3CDTF)
2013
Extent
399p