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なぜ脳は「なんとなく」で買ってしまうのか? : ニューロマーケティングで変わる5つの常識

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なぜ脳は「なんとなく」で買ってしまうのか? : ニューロマーケティングで変わる5つの常識

Call No. (NDL)
DH411-L115
Bibliographic ID of National Diet Library
024683723
Material type
図書
Author
田邊学司 著ほか
Publisher
ダイヤモンド社
Publication date
2013.7
Material Format
Paper
Capacity, size, etc.
227p ; 19cm
NDC
675
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Paper Digital

Material Type
図書
ISBN
978-4-478-02219-1
Title Transcription
ナゼ ノウ ワ ナントナク デ カッテ シマウ ノカ : ニューロ マーケティング デ カワル イツツ ノ ジョウシキ
Author/Editor
田邊学司 著
小野寺健司 編著
三浦俊彦, 萩原一平 監修
Author Heading
田邊, 学司 タナベ, ガクジ ( 001144994 )Authorities
小野寺, 健司 オノデラ, ケンジ ( 001144998 )Authorities
三浦, 俊彦, 1958- ミウラ, トシヒコ, 1958- ( 00199022 )Authorities
萩原, 一平, 1955- ハギワラ, イッペイ, 1955- ( 00650163 )Authorities
Publication, Distribution, etc.
Publication Date
2013.7
Publication Date (W3CDTF)
2013
Extent
227p