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はじめての「マーケティング」1年生

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はじめての「マーケティング」1年生

Call No. (NDL)
DH411-L138
Bibliographic ID of National Diet Library
024803258
Material type
図書
Author
宮﨑哲也 著
Publisher
明日香出版社
Publication date
2013.9
Material Format
Paper
Capacity, size, etc.
183p ; 21cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

知らない人は「ドリル」を売り、知っている人は「穴を開ける提案」を売る!人が買いたくなる理由があるってホント?安くなくてもガンガン売れる方法って?売れる商品をつくるコツって何?そもそも、マーケティングって何?本書を読めば、そんな「?」が「!」に変わります!(Provided by: 出版情報登録センタ...

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Table of Contents

  • 1 マーケティングの基本は「売らない」こと!

  • ーセリングとマーケティングは違う

  • 2 ゆでガエル症候群に陥るな!

  • ー敵を知るより己から… 環境分析の基本

  • 3 あいまいなポジショニングが破たんを招く!

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Paper

Material Type
図書
ISBN
978-4-7569-1648-8
Title Transcription
ハジメテ ノ マーケティング イチネンセイ
Author/Editor
宮﨑哲也 著
Author Heading
宮崎, 哲也, 1955- ミヤザキ, テツヤ, 1955- ( 00210291 )Authorities
Publication, Distribution, etc.
Publication Date
2013.9
Publication Date (W3CDTF)
2013
Extent
183p