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Table of Contents
まえがき
第1章 危機管理と広報
【広報戦略】 情報の管理/効果的情報発信/重要な判断力
【危機管理】 手本はアメリカ/広告・宣伝と広報/失敗の理由
【広報】目的/説明責任/地域社会からの発信/軽視される広報/彼我の差
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-7791-1922-4
- Title
- Title Transcription
- キキ カンリ ト コウホウ : ジレイ ニ ミル コノ ジュウネン
- Author/Editor
- 大槻茂 編著
- Author Heading
- 大槻, 茂, 1945- オオツキ, シゲル, 1945- ( 00128638 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2013.12
- Publication Date (W3CDTF)
- 2013
- Extent
- 253p