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消費者行動研究と方法

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消費者行動研究と方法

Call No. (NDL)
DH413-L27
Bibliographic ID of National Diet Library
025031310
Material type
図書
Author
阿部周造 著
Publisher
千倉書房
Publication date
2013.11
Material Format
Paper
Capacity, size, etc.
234p ; 22cm
NDC
675.2
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Summary, etc.:

多様化・拡散化する消費者行動研究の整序化を図り、研究の効果的・効率的展開のための方法を明快に示した書。直接観察測定できない消費者の心的過程の説明と予測を研究の中心課題とする消費者行動論の視点から、依拠すべき科学哲学と分析技法の用い方を考察し、知識の体系化に向けての比較研究・応用研究の方法を論じている...

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Paper

Material Type
図書
ISBN
978-4-8051-1026-3
Title Transcription
ショウヒシャ コウドウ ケンキュウ ト ホウホウ
Author/Editor
阿部周造 著
Author Heading
阿部, 周造, 1944- アベ, シュウゾウ, 1944- ( 00000254 )Authorities
Publication, Distribution, etc.
Publication Date
2013.11
Publication Date (W3CDTF)
2013
Extent
234p