図書

化粧品に求められる使用感の共有と感性価値の数値化・定量化

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化粧品に求められる使用感の共有と感性価値の数値化・定量化

Call No. (NDL)
PA555-L29
Bibliographic ID of National Diet Library
025864471
Material type
図書
Author
-
Publisher
サイエンス&テクノロジー
Publication date
2014.10
Material Format
Paper
Capacity, size, etc.
234p ; 26cm
NDC
576.7
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Table of Contents

  • -目次-

  • 第1章 感性価値を切り口にした消費者の購買意識の分析と化粧品トレンド予測

    ~時代の流れを読む~

    菅沼 薫

  • はじめに/ 3

  • 1. 化粧品の感性価値/ 4

  • 2. 化粧品購入チャネルの変遷/ 5

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Paper

Material Type
図書
ISBN
978-4-86428-112-6
Title Transcription
ケショウヒン ニ モトメラレル シヨウカン ノ キョウユウ ト カンセイ カチ ノ スウチカ ・ テイリョウカ
Publication, Distribution, etc.
Publication Date
2014.10
Publication Date (W3CDTF)
2014
Extent
234p
Size
26cm
Place of Publication (Country Code)
JP