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図書

青果物のマーケティング : 農協と卸売業のための理論と戦略

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青果物のマーケティング = Fruit and Vegetable Marketing : 農協と卸売業のための理論と戦略

Call No. (NDL)
DM185-L16
Bibliographic ID of National Diet Library
025883876
Material type
図書
Author
桂瑛一 編著ほか
Publisher
昭和堂
Publication date
2014.12
Material Format
Paper
Capacity, size, etc.
198p ; 21cm
NDC
621.41
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Detailed bibliographic record

Summary, etc.：

農協や卸売業にたずさわる者に、真に必要な販売戦略とは何か。マーケティング理論の戦略体系に即して、市場流通の改革を訴える。(Provided by: 出版情報登録センター（JPRO）)

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    621.4-ｶﾂ-1094628
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Paper

Material Type
図書
ISBN
978-4-8122-1424-4
Title
青果物のマーケティング : 農協と卸売業のための理論と戦略
Title Transcription
セイカブツ ノ マーケティング
Author/Editor
桂瑛一 編著
今泉秀哉, 石合雅志, 川島英昭, 小暮宣文 著
Author Heading
桂, 瑛一, 1939- カツラ, エイイチ, 1939- ( 00378433 )Authorities
今泉, 秀哉 イマイズミ, ヒデヤ ( 001188060 )Authorities
石合, 雅志 イシアイ, マサシ ( 001188061 )Authorities
川島, 英昭 カワシマ, ヒデアキ ( 001188062 )Authorities
Publication, Distribution, etc.
京都 : 昭和堂
Publication Date
2014.12
Publication Date (W3CDTF)
2014
Extent
198p