意味解釈のマーケティング = Marketing for Meaning Interpretation : 人間の学としての探究

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Summary, etc.：: 消費という行為が人間の生き方を映し出しているという問題意識を持つ重要性が高まっている。本書は、この問題意識を起点とし、マーケティング研究・消費者行動研究のこれまでの蓄積を振り返りながら、消費のあり方を考察した。(Provided by: 出版情報登録センター（JPRO）)

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Material Type: 図書
ISBN: 978-4-561-66209-9
Title: 意味解釈のマーケティング : 人間の学としての探究
Title Transcription: イミカイシャクノマーケティング
Author/Editor: 武井寿著
Author Heading: 武井, 寿, 1954- タケイ, ヒサシ, 1954- ( 00179700 )Authorities
Publication, Distribution, etc.: 東京 : 白桃書房
Publication Date: 2015.1
Publication Date (W3CDTF): 2015
Extent: 285p
Size: 22cm
Alternative Title: Marketing for Meaning Interpretation ニンゲンノガクトシテノタンキュウ
Marketing for Meaning Interpretation
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 消費者ショウヒシャ ( 00572062 )Authorities
マーケティングマーケティング ( 00567413 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Note (Bibliography): 索引あり
Price: 4200円
Holding library: 国立国会図書館
Call No.: DH411-L375
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026034258
http://id.ndl.go.jp/bib/026034258
National Bibliography No. (JPNO): 22534069
TOHAN MARC No.: 33209930
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111