文化視点のマーケティング論

(嘉悦大学大学院叢書 ; 2)

Detailed bibliographic record

Summary, etc.：: これからの企業に求められる「売れるしくみづくり」=「マーケティング」に向けて何が必要か。グローバルとローカルがせめぎ合う時代の日本らしさを問い、解となりうるアイデアを示す。(Provided by: 出版情報登録センター（JPRO）)

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Material Type: 図書
ISBN: 978-4-496-05138-8
Title: 文化視点のマーケティング論
Title Transcription: ブンカシテンノマーケティングロン
Author/Editor: 上原聡著
Series Title: 嘉悦大学大学院叢書 ; 2
Author Heading: 上原, 聡, 1967- ウエハラ, サトシ, 1967- ( 01151476 )Authorities
Publication, Distribution, etc.: 東京 : 同友館
Publication Date: 2015.6
Publication Date (W3CDTF): 2015
Extent: 155p
Size: 22cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: マーケティングマーケティング ( 00567413 )Authorities
日本--文化ニホンブンカ ( 00568168 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Price: 2000円
Holding library: 国立国会図書館
Call No.: DH411-L423
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026441965
http://id.ndl.go.jp/bib/026441965
National Bibliography No. (JPNO): 22610026
TOHAN MARC No.: 33292250
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111