図書

マーケティング零

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マーケティング零

Call No. (NDL)
DH411-L442
Bibliographic ID of National Diet Library
026580540
Material type
図書
Author
大石芳裕 編著
Publisher
白桃書房
Publication date
2015.7
Material Format
Paper
Capacity, size, etc.
220p ; 21cm
NDC
675
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Detailed bibliographic record

Summary, etc.：

ビジネスにおける重要性に比して、マーケティングが何であるのかはあまりにも理解されていない。　この本は、「マーケティングとは何か」を身につけずにマーケティングの研究を始めることとなった学生たち・院生たちが、その＜基本的な考え方＞を速習するためのテキストである。「徹底的に初学者向けに」書かれつつも、幅広...

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Kanto

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Chugoku

  • 鳥取県立図書館

    Paper
    Call No.：
    675-ｵｵｲ-一般Ｈ
    Book Registration Number：
    119957590
    鳥取県立図書館

  • 岡山県立図書館

    Paper
    Call No.：
    675/ｵｵ15/
    Book Registration Number：
    0013333430
    岡山県立図書館

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-561-65214-4
Title
マーケティング零
Title Transcription
マーケティング ゼロ
Author/Editor
大石芳裕 編著
Author Heading
大石, 芳裕, 1952- オオイシ, ヨシヒロ, 1952- ( 00191656 )Authorities
Publication, Distribution, etc.
東京 : 白桃書房
Publication Date
2015.7
Publication Date (W3CDTF)
2015
Extent
220p