図書

モノは感情に売れ! : 行動経済学で人を動かす

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モノは感情に売れ! : 行動経済学で人を動かす

Call No. (NDL)
DA1-L223
Bibliographic ID of National Diet Library
026777033
Material type
図書
Author
橋本之克 著
Publisher
PHP研究所
Publication date
2015.10
Material Format
Paper
Capacity, size, etc.
238p ; 19cm
NDC
331
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Detailed bibliographic record

Summary, etc.：

企業のモノを「売る」戦略を行動経済学で解説。「売る」方法の具体的な成功事例、失敗事例が学べる全てのビジネスマンに役立つ一冊。(Provided by: 出版情報登録センター（JPRO）)

Author introduction：

橋本之克 マーケティングプランナー(Provided by: 出版情報登録センター（JPRO）)

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Paper

Material Type
図書
ISBN
978-4-569-82315-7
Title
モノは感情に売れ! : 行動経済学で人を動かす
Title Transcription
モノ ワ カンジョウ ニ ウレ : コウドウ ケイザイガク デ ヒト オ ウゴカス
Author/Editor
橋本之克 著
Author Heading
橋本, 之克 ハシモト, ユキカツ ( 001160772 )Authorities
Publication, Distribution, etc.
京都 : PHP研究所
Publication Date
2015.10
Publication Date (W3CDTF)
2015
Extent
238p