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図書

ブランド流通革命

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ブランド流通革命

Call No. (NDL)
DH417-L99
Bibliographic ID of National Diet Library
027301816
Material type
図書
Author
梶原勝美 著
Publisher
森山書店
Publication date
2016.4
Material Format
Paper
Capacity, size, etc.
199p ; 22cm
NDC
675.4
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Detailed bibliographic record

Summary, etc.:

ブランド商品の出現と発展による流通革命が現在進行形で起こっている現状に鑑み、研究をまとめた。(Provided by: 出版情報登録センター(JPRO))

Author introduction:

梶原勝美 梶原勝美(かじはらかつみ) 慶応義塾大学商学部卒、慶應義塾大学大学院商学研究科博士課単位修得 専修大学専任講師、同助教授、同教授(現在)(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

Provided by:出版情報登録センター(JPRO)Link to Help Page
  • Ⅰ 序

  • Ⅱ ブランド商品流通革命

  • 1 はじめに

  • 2 モノ商品からブランド商品へ

  • 3 ブランド商品の生成と発展

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-8394-2157-1
Title Transcription
ブランド リュウツウ カクメイ
Author/Editor
梶原勝美 著
Author Heading
梶原, 勝美 カジワラ, カツミ ( 00030208 )Authorities
Publication, Distribution, etc.
Publication Date
2016.4
Publication Date (W3CDTF)
2016
Extent
199p