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図書

課長・部長のためのマーケティング実践入門

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課長・部長のためのマーケティング実践入門 = A Practical Guide to Marketing for Section and Division Managers

Call No. (NDL)
DH411-L598
Bibliographic ID of National Diet Library
027603007
Material type
図書
Author
シェルパ 著
Publisher
マイナビ出版
Publication date
2016.9
Material Format
Paper
Capacity, size, etc.
219p ; 19cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

課長職以上の管理職が知っておきたいマーケティングの実践的知識を幅広く取り上げ、図解で平易に解説(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

Provided by:出版情報登録センター(JPRO)Link to Help Page
  • 第1章 マネジャーによるマーケティングの基本

  • 第2章 市場と顧客を分析する

  • 第3章 自社と経営資源を分析する

  • 第4章 マーケティングをもとに新商品を開発する

  • 第5章 顧客にアクセスする

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-8399-5864-0
Title Transcription
カチョウ ブチョウ ノ タメ ノ マーケティング ジッセン ニュウモン
Author/Editor
シェルパ 著
Author Heading
Publication, Distribution, etc.
Publication Date
2016.9
Publication Date (W3CDTF)
2016
Extent
219p