図書

入門・マーケティング戦略

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入門・マーケティング戦略 = Lecture on Marketing Strategy

Call No. (NDL)
DH411-L601
Bibliographic ID of National Diet Library
027607989
Material type
図書
Author
池尾恭一 著
Publisher
有斐閣
Publication date
2016.9
Material Format
Paper
Capacity, size, etc.
333p ; 19cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

標準的なマーケティングを体系的にかみ砕いて平明に解説する入門テキスト。マーケティング戦略に比重を置き,最先端の動向も取り入れ,戦略立案にどのような知識と手順が必要かについて説き明かす。学生,マーケターやビジネスパーソンの必読書。(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • 序 章 マーケティングへの招待

  • 第1部 環境分析

  • 第1章 競争環境

  • 第2章 市場環境

  • 第3章 流通環境

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Northern Japan

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-641-16486-4
Title Transcription
ニュウモン マーケティング センリャク
Author/Editor
池尾恭一 著
Author Heading
池尾, 恭一, 1950- イケオ, キョウイチ, 1950- ( 00208834 )Authorities
Publication, Distribution, etc.
Publication Date
2016.9
Publication Date (W3CDTF)
2016
Extent
333p