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Table of Contents
◆Introduction もう、普通の売り方は通用しない
◆第一章 30万円のウォークマンが売れる理由 凄い値付け
Part 1 「30万円ウォークマン」が映す ソニーの「長き眠りからの目覚め」
Part 2 値付けの新法則 高めの価格設定編 中途半端な高価格は百害あって一利なし
新法則 1 値段を「1割」上げるより「100倍」にして新価値創造
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Kanto
東京都立中央図書館
Paper- 675.0-6638-2017
- 7109734246
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-8222-3698-4
- Title
- Title Transcription
- スグ ジッセン キョウイ ノ マーケティングジュツ
- Series Title
- Publication, Distribution, etc.
- Publication Date
- 2017.8
- Publication Date (W3CDTF)
- 2017
- Extent
- 105p
- Size
- 28cm