図書

MAZDA DESIGN : DESIGN BRANDING BUSINESS

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MAZDA DESIGN : DESIGN BRANDING BUSINESS

Call No. (NDL)
NC23-L501
Bibliographic ID of National Diet Library
028616954
Material type
図書
Author
日経デザイン, 廣川淳哉 編著
Publisher
日経BP社
Publication date
2017.11
Material Format
Paper
Capacity, size, etc.
223p ; 21cm
NDC
537.1
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Notes on use

Note (General):

本文は日本語

Detailed bibliographic record

Summary, etc.:

デザインを原動力にしてブランド価値を上げ、今なお進化を続ける同社のブランド戦略の全容に迫る(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • 【第1章】進化を続ける魂動デザイン

  • 未来を示す最新ビジョンモデル

  • カタチではなく本質的な概念「魂動デザイン」

  • CAR as ARTを目指すアーティスト集団

  • 【第2章】魂動デザインをカタチに

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Paper

Material Type
図書
ISBN
978-4-8222-3598-7
Title Transcription
マツダ デザイン : デザイン ブランディング ビジネス
Author/Editor
日経デザイン, 廣川淳哉 編著
Author Heading
日経BP ニッケイ BP ( 00258686 )Authorities
廣川, 淳哉 ヒロカワ, ジュンヤ ( 01195429 )Authorities
Publication Date
2017.11
Publication Date (W3CDTF)
2017
Extent
223p