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図書

ブランド戦略論

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ブランド戦略論 = Integrated Brand Strategy

Call No. (NDL)
DH411-L815
Bibliographic ID of National Diet Library
028682040
Material type
図書
Author
田中洋 著
Publisher
有斐閣
Publication date
2017.12
Material Format
Paper
Capacity, size, etc.
524p ; 22cm
NDC
675
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Detailed bibliographic record

Summary, etc.：

理論，戦略，実践，事例と包括的にブランドをとらえつつ，具体的なポイントも示し，実践的な内容を含めてまとめ上げられた，日本初の本格的体系書。ケースを豊富に盛り込み，いきいきと解説する。ビジネスパーソンやマーケターのバイブルとなる一冊。(Provided by: 出版情報登録センター（JPRO）)

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Table of Contents

Provided by：出版情報登録センター（JPRO）

  • 序

  • 第Ⅰ部　理論篇

  • 第１章　ブランドをめぐって

  • 第２章　ブランドと交換

  • 第３章　イノベーションとブランド

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-641-16510-6
Title
ブランド戦略論
Title Transcription
ブランド センリャクロン
Author/Editor
田中洋 著
Author Heading
田中, 洋, 1951- タナカ, ヒロシ, 1951- ( 00258945 )Authorities
Publication, Distribution, etc.
東京 : 有斐閣
Publication Date
2017.12
Publication Date (W3CDTF)
2017
Extent
524p
Size
22cm
Alternative Title
Integrated Brand Strategy
Place of Publication (Country Code)
JP
Text Language Code
jpn
Subject Heading
ブランディング ブランディング ( 00998580 )Authorities
NDC 10th ed.
675 : Marketing
NDLC
DH411
Target Audience
一般
Note (Bibliography)
文献あり 索引あり
Price
4000円
Holding library
国立国会図書館
Call No.
DH411-L815
Data Provider (Database)
国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL)
028682040
http://id.ndl.go.jp/bib/028682040
National Bibliography No. (JPNO)
22993092
TOHAN MARC No.
33695879
Cataloging Rule
Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL)
111
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