図書

欲望する「ことば」 : 「社会記号」とマーケティング (集英社新書 ; 0911)

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欲望する「ことば」 : 「社会記号」とマーケティング

(集英社新書 ; 0911)

Call No. (NDL)
DH411-L822
Bibliographic ID of National Diet Library
028682078
Material type
図書
Author
嶋浩一郎, 松井剛 著
Publisher
集英社
Publication date
2017.12
Material Format
Paper
Capacity, size, etc.
221p ; 18cm
NDC
675
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Detailed bibliographic record

Contents:

ハリトシス・加齢臭・癒し・女子 / 松井剛 著いかに社会記号は発見されるか / 嶋浩一郎 著ことばが私たちの現実をつくる / 松井剛 著...

Summary, etc.:

草食男子、おひとりさま、インスタ映え…。どこからともなく現れて一般化した造語「社会記号」。マーケティングのプロと研究者がそれぞれの視点で考察し、人々の潜在的欲望を映す「社会記号」のダイナミクスを解き明かす。(Provided by: サピエ図書館資料検索)

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Paper Recording Media

Material Type
図書
ISBN
978-4-08-721011-8
Title Transcription
ヨクボウ スル コトバ : シャカイ キゴウ ト マーケティング
Author/Editor
嶋浩一郎, 松井剛 著
Author Heading
嶋, 浩一郎 シマ, コウイチロウ ( 01077863 )Authorities
松井, 剛, 1972- マツイ, タケシ, 1972- ( 001134255 )Authorities
Publication, Distribution, etc.
Publication Date
2017.12
Publication Date (W3CDTF)
2017