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Table of Contents
CHAPTER 1 いま、なぜ魅力に着目するのか?
1-1 現場の「神対応」が株式市場を動かす
○一億総ジャーナリスト社会
○「魅力」を含む記事が急増
1-2 情報環境と情報流通構造の変化
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- Material Type
- 図書
- ISBN
- 978-4-8222-5849-8
- Title Transcription
- センリャク シコウ ノ ミリョクド ブランディング
- Author/Editor
- 企業広報戦略研究所〈株式会社電通パブリックリレーションズ〉 編著
- Author Heading
- 電通パブリックリレーションズ デンツウ パブリック リレーションズ ( 00730733 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2018.1
- Publication Date (W3CDTF)
- 2018
- Extent
- 235p