日本におけるDTCマーケティングの歩みと未来

Detailed bibliographic record

Summary, etc.：: 製薬企業が患者に直接働きかけるDTCマーケティング。本書はその過去から未来を丁寧にまとめた、これからDTCに関わる人の必読書(Provided by: 出版情報登録センター（JPRO）)

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Material Type: 図書
ISBN: 978-4-8309-4974-6
Title: 日本におけるDTCマーケティングの歩みと未来
Title Transcription: ニホンニオケルディーティーシーマーケティングノアユミトミライ
Author/Editor: 古川隆著
Author Heading: 古川, 隆, 1958- フルカワ, タカシ, 1958- ( 00987918 )Authorities
Publication, Distribution, etc.: 東京 : 文眞堂
Publication Date: 2018.1
Publication Date (W3CDTF): 2018
Extent: 247p
Size: 21cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 医薬品イヤクヒン ( 00564334 )Authorities
マーケティングマーケティング ( 00567413 )Authorities
NDC 10th ed.: 499.09 : Pharmaceutics
NDLC: DL533
Target Audience: 一般
Note (Bibliography): 文献あり索引あり
Price: 2800円
Holding library: 国立国会図書館
Call No.: DL533-L333
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 028775117
http://id.ndl.go.jp/bib/028775117
National Bibliography No. (JPNO): 23019526
TOHAN MARC No.: 33717812
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111