図書

総合商社の本質 : 「価値創造」時代のビジネスモデルを探る

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総合商社の本質 = General Trading Company : 「価値創造」時代のビジネスモデルを探る

Call No. (NDL)
DH213-L130
Bibliographic ID of National Diet Library
028911096
Material type
図書
Author
垰本一雄 著
Publisher
白桃書房
Publication date
2018.3
Material Format
Paper
Capacity, size, etc.
280p ; 22cm
NDC
336.1
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Detailed bibliographic record

Summary, etc.:

総合商社は日本独自の業態であり、商社否定論が繰り返し叫ばれたり、冬の時代があっても、変わらず我が国経済に大きな貢献をする存在である。本書は、近年、マーケティング分野で注目されている「価値共創」という概念を用い、その本質に迫る。(Provided by: 出版情報登録センター(JPRO))

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Kanto

Tokai/Hokuriku

Kinki

  • 岡山県立図書館

    Paper
    Call No.:
    335.4/タオ18/
    Book Registration Number:
    0014448013
  • CiNii Research

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    Paper
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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-561-26707-2
Title Transcription
ソウゴウ ショウシャ ノ ホンシツ
Author/Editor
垰本一雄 著
Author Heading
垰本, 一雄, 1956- タオモト, カズオ, 1956- ( 00716063 )Authorities
Publication, Distribution, etc.
Publication Date
2018.3
Publication Date (W3CDTF)
2018
Extent
280p