図書

マーケティング講義ノート

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マーケティング講義ノート = MARKETING LECTURE NOTE

Call No. (NDL)
DH411-L904
Bibliographic ID of National Diet Library
028963656
Material type
図書
Author
滋野英憲, 辻幸恵, 松田優 著
Publisher
白桃書房
Publication date
2018.5
Material Format
Paper
Capacity, size, etc.
202p ; 21cm
NDC
675
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Detailed bibliographic record

Summary, etc.：

『簿記講義ノート』『マネジメント講義ノート』に続く、大学教科書を意識して編集された「講義ノート」シリーズ第３弾。基本的なマーケティングの理論を押さえた上で、さまざまな分野へマーケティングを応用する際の考え方を紹介。自分の領域でマーケティングを活用したい実務家にもおすすめ。(Provided by: ...

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Paper

Material Type
図書
ISBN
978-4-561-65227-4
Title
マーケティング講義ノート
Title Transcription
マーケティング コウギ ノート
Author/Editor
滋野英憲, 辻幸恵, 松田優 著
Author Heading
滋野, 英憲 シゲノ, ヒデノリ ( 01163966 )Authorities
辻, 幸恵, 1962- ツジ, ユキエ, 1962- ( 00846990 )Authorities
松田, 優 マツダ, マサル ( 001294837 )Authorities
Publication, Distribution, etc.
東京 : 白桃書房
Publication Date
2018.5
Publication Date (W3CDTF)
2018
Extent
202p