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図書

いまさら聞けないマーケティングの基本のはなし

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いまさら聞けないマーケティングの基本のはなし

Call No. (NDL)
DH411-L947
Bibliographic ID of National Diet Library
029208842
Material type
図書
Author
松井剛 著
Publisher
河出書房新社
Publication date
2018.9
Material Format
Paper
Capacity, size, etc.
293p ; 19cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

「ことば」の裏を読み解けば、ビジネスを見極める新たな視点が手に入る。一橋大学教授による、マーケティング感覚を磨くための本。(Provided by: 出版情報登録センター(JPRO))

Author introduction:

松井 剛 1972年生。一橋大学経営管理研究科教授。専門はマーケティング、消費者行動論。著者に『ことばとマーケティング』(碩学舎)、共著に『欲望する「ことば」』(集英社新書)『1からの消費者行動』(碩学舎)など。(Provided by: 出版情報登録センター(JPRO))

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Paper Digital

Material Type
図書
ISBN
978-4-309-24883-7
Title Transcription
イマサラ キケナイ マーケティング ノ キホン ノ ハナシ
Author/Editor
松井剛 著
Author Heading
松井, 剛, 1972- マツイ, タケシ, 1972- ( 001134255 )Authorities
Publication, Distribution, etc.
Publication Date
2018.9
Publication Date (W3CDTF)
2018
Extent
293p