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Why(なぜ)を考える!マーケティングの力

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Why(なぜ)を考える!マーケティングの力

Call No. (NDL)
DH411-L963
Bibliographic ID of National Diet Library
029336335
Material type
図書
Author
池田信寛 著
Publisher
中央経済社
Publication date
2018.12
Material Format
Paper
Capacity, size, etc.
239p ; 21cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

企業経営に関する学問との関連性や、マーケティングの現場、商品コンセプトや企業戦略の実際等を詳述し、単なる知識(What)よりも、考えるための知恵(Why)を重視した入門書。(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-502-28701-5
Title Transcription
ナゼ オ カンガエル マーケティング ノ チカラ
Author/Editor
池田信寛 著
Author Heading
池田, 信寛 イケダ, ノブヒロ ( 01091069 )Authorities
Publication Date
2018.12
Publication Date (W3CDTF)
2018
Extent
239p