Visualizing taste : how business changed the look of what you eat

• Material Type: 図書
• ISBN: 9780674983892 (hardcover : alk. paper)
• Title: Visualizing taste : how business changed the look of what you eat
• Author/Editor: Ai Hisano.
• Series Title: Harvard studies in business history ; 53
• Title Heading: Harvard studies in business history ; 53.
• Author Heading: Hisano, Ai. [久野愛]
• Publication, Distribution, etc.: Cambridge, Massachusetts : Harvard University Press (出版)
• Publication Date: 2019.
• Publication Date (W3CDTF): 2019
• Extent: vii, 327 pages
• Size: 22 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Color of food.; Food industry and trade--United States--History.; Food engineers--United States--History.
• LCC: TP370.9.C64
• DDC: 664/.062
• NDLC: DL681
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DL681-B53
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029758552; http://id.ndl.go.jp/bib/029758552
• LC Control Number: 2019014145; https://lccn.loc.gov/2019014145
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: Capitalism of the senses: How food should look: food and modern visual cultureThe business of food coloring: synthetic dyes and standard...
• Summary, etc.: Visualizing Taste explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role ...