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サブスクリプション : 製品から顧客中心のビジネスモデルへ (角川新書 ; K-272)

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サブスクリプション : 製品から顧客中心のビジネスモデルへ

(角川新書 ; K-272)

Call No. (NDL)
DH411-M91
Bibliographic ID of National Diet Library
029765658
Material type
図書
Author
雨宮寛二 [著]
Publisher
KADOKAWA
Publication date
2019.7
Material Format
Paper
Capacity, size, etc.
281p ; 18cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

「所有」から「利用」への変化は、ビジネスに広がる成長機会。サービスを提供して顧客との関係性を強めていく「サブスクリプション」の成長性・戦略性・成功条件を、数多くの事例を取りあげながら解説する。(Provided by: サピエ図書館資料検索)

Author introduction:

雨宮 寛二 イノベーションやICTビジネスの競争戦略に関わる研究に携わり、講演や記事連載、TVコメンテーター、大学講師などを務める。単著に『ITビジネスの競争戦略』(KADOKAWA)、『アップル、アマゾン、グーグルの競争戦略』『アップルの破壊的イノベーション』『アップル、アマゾン、グーグルのイノベ...

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Paper

Material Type
図書
ISBN
978-4-04-082299-0
Title Transcription
サブスクリプション : セイヒン カラ コキャク チュウシン ノ ビジネス モデル エ
Author/Editor
雨宮寛二 [著]
Author Heading
雨宮, 寛二 アメミヤ, カンジ ( 001101192 )Authorities
Publication, Distribution, etc.
Publication Date
2019.7
Publication Date (W3CDTF)
2019