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図書

「延長保証」顧客を育てる新しいマーケティング手法

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「延長保証」顧客を育てる新しいマーケティング手法 = Cultivating Loyal Customers by Extended Warranty

Call No. (NDL)
DH411-M108
Bibliographic ID of National Diet Library
029842574
Material type
図書
Author
将積保博 著
Publisher
ダイヤモンド社
Publication date
2019.8
Material Format
Paper
Capacity, size, etc.
211p ; 19cm
NDC
675
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Table of Contents

Provided by：出版情報登録センター（JPRO）Link to Help Page

  • はじめに

  • 第１部　顧客を離さない「延長保証」のすごいしくみ

  • １　延長保証がもたらすさまざまなメリット

  • ２　顧客ロイヤルティとブランド価値を高める延長保証

  • ３　トレーサビリティと延長保証

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Northern Japan

Kanto

Tokai-Hokuriku

  • 岐阜県図書館

    Paper
    Call No.：
    675-シ
    Book Registration Number：
    8135092193
    岐阜県図書館

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Paper Digital

Material Type
図書
ISBN
978-4-478-10480-4
Title
「延長保証」顧客を育てる新しいマーケティング手法
Title Transcription
エンチョウ ホショウ コキャク オ ソダテル アタラシイ マーケティング シュホウ
Author/Editor
将積保博 著
Author Heading
将積, 保博, 1957- ショウジャク, ヤスヒロ, 1957- ( 001330168 )Authorities
Publication, Distribution, etc.
東京 : ダイヤモンド社
Publication Date
2019.8
Publication Date (W3CDTF)
2019
Extent
211p