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なぜ女はメルカリに、男はヤフオクに惹かれるのか? : アマゾンに勝つ!日本企業のすごいマーケティング (光文社新書 ; 1019)

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なぜ女はメルカリに、男はヤフオクに惹かれるのか? : アマゾンに勝つ!日本企業のすごいマーケティング

(光文社新書 ; 1019)

Call No. (NDL)
DH411-M112
Bibliographic ID of National Diet Library
029857591
Material type
図書
Author
田中道昭, 牛窪恵 著
Publisher
光文社
Publication date
2019.8
Material Format
Paper
Capacity, size, etc.
385p ; 18cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

アマゾン分析の第一人者と、トレンド研究の第一人者が、「いまさら聞けない」基本的手法から有望な日本企業の戦略、最新情報や技術まで、マーケティングの秘策を徹底解説。「進化するアマゾン」も分析する。(Provided by: サピエ図書館資料検索)

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Paper Digital

Material Type
図書
ISBN
978-4-334-04427-5
Title Transcription
ナゼ オンナ ワ メルカリ ニ オトコ ワ ヤフオク ニ ヒカレルノカ : アマゾン ニ カツ ニホン キギョウ ノ スゴイ マーケティング
Author/Editor
田中道昭, 牛窪恵 著
Author Heading
田中, 道昭 タナカ, ミチアキ ( 001122084 )Authorities
牛窪, 恵, 1968- ウシクボ, メグミ, 1968- ( 00952100 )Authorities
Publication, Distribution, etc.
Publication Date
2019.8
Publication Date (W3CDTF)
2019