図書

基礎からの経営学

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基礎からの経営学

Call No. (NDL)
DH3-M57
Bibliographic ID of National Diet Library
030324463
Material type
図書
Author
見吉英彦 編集ほか
Publisher
みらい
Publication date
2020.4
Material Format
Paper
Capacity, size, etc.
255p ; 21cm
NDC
335.1
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Detailed bibliographic record

Summary, etc.:

初めて経営学を学ぶ学生のためのテキスト。実際の事例等を用い、理論や学説の内容をより深く理解できるよう工夫している。(Provided by: 出版情報登録センター(JPRO))

Author introduction:

見吉 英彦 見吉 英彦(みよし ひでひこ) 十文字学園女子大学社会情報デザイン学部社会情報デザイン学科 講師(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • 序章 経営学とは何か

  • 第1章 企業とは

  • 第2章 経営理念と戦略・組織

  • 第3章 全社戦略

  • 第4章 競争戦略

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Paper

Material Type
図書
ISBN
978-4-86015-513-1
Title Transcription
キソ カラ ノ ケイエイガク
Author/Editor
見吉英彦 編集
相澤鈴之助 [ほか] 執筆
Author Heading
見吉, 英彦 ミヨシ, ヒデヒコ ( 001348080 )Authorities
Publication, Distribution, etc.
Publication Date
2020.4
Publication Date (W3CDTF)
2020
Extent
255p