Branding Japanese food : from meibutsu to washoku

• Material Type: 図書
• ISBN: 9780824881221 hardcover alkaline paper; 0824881222 hardcover alkaline paper
• Title: Branding Japanese food : from meibutsu to washoku
• Author/Editor: Katarzyna J. Cwiertka; with Yasuhara Miho.
• Series Title: Food in Asia and the Pacific
• Title Heading: Food in Asia and the Pacific.
• Author Heading: Cwiertka, Katarzyna Joanna, 1968- ( 001242872 )Authorities; 安原, 美帆 ヤスハラ, ミホ ( 001242874 )Authorities
• Publication, Distribution, etc.: Honolulu : University of Hawaiʻi Press (出版)
• Publication Date: [2020]
• Publication Date (W3CDTF): 2020
• Extent: xiii, 178 pages, includes 8 unnumbered pages of plates
• Other physical details: illustrations, map
• Size: 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: History.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Food habits--Japan--History.; Cooking, Japanese--History.; Diet--Japan--History.; Branding (Marketing)--Japan.; Branding (Marketing); Cooking, Japanese.; Diet.; Food habits.; Lebensmittel; Essgewohnheit; Markenpolitik; Japan.; Japan
• LCC: GT2853.J3
• DDC: 394.1/20952
• NDLC: GD51
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: GD51-D1
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030347479; http://id.ndl.go.jp/bib/030347479
• LC Control Number: 2019020050; https://lccn.loc.gov/2019020050
• OCLC No.: 1100427250; https://www.worldcat.org/oclc/1100427250
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Soup and three side dishesWhat's in a name?Meibutsu and commercialized travel in early modern Japan...
• Summary, etc.: "Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is ...