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生活者モード戦略 : 変貌する生活者の欲求を捕え、DX時代の事業を設計する

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生活者モード戦略 = Sei-katsu-sha Mode Strategy : 変貌する生活者の欲求を捕え、DX時代の事業を設計する

Call No. (NDL)
DH413-M51
Bibliographic ID of National Diet Library
030639981
Material type
図書
Author
佐藤智施, 大倉幸祐 著
Publisher
日経BP
Publication date
2020.9
Material Format
Paper
Capacity, size, etc.
263p ; 19cm
NDC
675.2
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Detailed bibliographic record

Summary, etc.:

欲求は「生活者の内部」から生じていない!テクノロジーの発展で変わった生活者の欲求を捕えるための先進的ビジネス戦略。(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • CHAPTER01 生活者の新たな欲求「生活者モード」

  • CHAPTER02 成功事例に生活者モードが見える

  • CHAPTER03 「コト提供ビジネス」への転換

  • CHAPTER04 生活者モードを捕えるビジネス戦略の策定

  • CHAPTER05 生活者モードを捕える新たなマーケティング

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Northern Japan

Kanto

Tokai/Hokuriku

  • 福井県立図書館

    Paper
    Call No.:
    675.2/サトウ
    Book Registration Number:
    1016807248

Kinki

Chugoku

  • CiNii Research

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    Paper
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Paper

Material Type
図書
ISBN
978-4-296-10403-1
Title Transcription
セイカツシャ モード センリャク
Author/Editor
佐藤智施, 大倉幸祐 著
Author Heading
佐藤, 智施, 1978- サトウ, サトシ, 1978- ( 001360399 )Authorities
大倉, 幸祐, 1987- オオクラ, コウスケ, 1987- ( 001360402 )Authorities
Publication Date
2020.9
Publication Date (W3CDTF)
2020
Extent
263p