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図書

最新マーケティングの教科書 2021 (日経BPムック)

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最新マーケティングの教科書 = Textbook of Digital Marketing. 2021

(日経BPムック)

Call No. (NDL)
Y94-M12732
Bibliographic ID of National Diet Library
030736800
Material type
図書
Author
日経クロストレンド 編
Publisher
日経BP
Publication date
2020.12
Material Format
Paper
Capacity, size, etc.
162p ; 28cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

デジタルマーケティングの最新動向がこれ1冊で分かる定番ムック デジタルマーケティングの最新事情をキーワードとケーススタディ、トピック、データなどで徹底解説(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

Provided by:出版情報登録センター(JPRO)Link to Help Page
  • ●第1章 トレンド分析

  • アフターコロナ消費/Zoomマーケティング

  • ●第2章 デジタルマーケティング最新&基本キーワード解説

  • マーケティングDX/パーソナライセージョン/カスタマーサクセス/D2C/位置情報マーケティング/

  • テレビCM革命/ダイナミックプライシング/Z世代/ロボ接客/AIのビジネス活用など

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  • CiNii Research

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Paper

Material Type
図書
ISBN
978-4-296-10826-8
Title Transcription
サイシン マーケティング ノ キョウカショ
Volume
2021
Author/Editor
日経クロストレンド 編
Series Title
Publication Date
2020.12
Publication Date (W3CDTF)
2020