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Table of Contents
第I部 理論編
第1章 地域ブランドマネジメントの基本
第2章 競争環境とブランディングのデザイン
第3章 地域ブランドのタッチポイント戦略
第4章 地域ブランドマネジメントの成果
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-561-74224-1
- Title
- Title Transcription
- チイキ ブランド ノ グローバル デザイン
- Author/Editor
- 薄上二郎 著
- Author Heading
- 薄上, 二郎, 1957- ウスガミ, ジロウ, 1957- ( 00729946 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2020.11
- Publication Date (W3CDTF)
- 2020
- Extent
- 213p