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Table of Contents
第1章 観光土産の研究
1観光土産と贈与行動
2観光における消費者の購買行動
3観光土産の連鎖消費
4連鎖消費の先行研究
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- Material Type
- 図書
- ISBN
- 978-4-495-65007-0
- Title Transcription
- インバウンド カンコウ ノ タメ ノ カンコウ ミヤゲ マーケティング : チュウゴクジン ショウヒシャ ノ コウバイ コウドウ
- Author/Editor
- 辻本法子 著
- Author Heading
- 著者 : 辻本, 法子 ツジモト, ノリコ ( 001256011 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2020.12
- Publication Date (W3CDTF)
- 2020
- Extent
- 193p