図書
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400年前なのに最先端!江戸式マーケ

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400年前なのに最先端!江戸式マーケ = Marketing of EDO STYLE

Call No. (NDL)
DC48-M19
Bibliographic ID of National Diet Library
031470123
Material type
図書
Author
川上徹也 著
Publisher
文藝春秋
Publication date
2021.6
Material Format
Paper
Capacity, size, etc.
237p ; 19cm
NDC
672.1
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Detailed bibliographic record

Summary, etc.:

越後屋はなぜタダで番傘を配ったのか。大丸はなぜ焼き討ちにあわなかったのか。近江商人はなぜ江戸で成功したのか-。江戸時代の商人たちの、マーケティング戦略・イノベーション・ビジネスモデルなどをわかりやすく解説する。(Provided by: サピエ図書館資料検索)

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Paper Recording Media Digital

Material Type
図書
ISBN
978-4-16-391385-8
Title Transcription
ヨンヒャクネンマエ ナノニ サイセンタン エドシキ マーケ
Author/Editor
川上徹也 著
Author Heading
著者 : 川上, 徹也, コピーライター カワカミ, テツヤ, コピーライター ( 01130638 )Authorities
Publication, Distribution, etc.
Publication Date
2021.6
Publication Date (W3CDTF)
2021
Extent
237p