Political marketing and management in the 2020 New Zealand general election

• Material Type: 図書
• ISBN: 9783030773328 (hbk.); 3030773329 (hbk.); 9783030773335 (PDF ebook)
• Title: Political marketing and management in the 2020 New Zealand general election
• Author/Editor: Edward Elder, Jennifer Lees-Marshment, editors
• Series Title: Palgrave studies in political marketing and management
• Title Heading: Palgrave studies in political marketing and management
• Author Heading: Elder, Edward; Lees-Marshment, Jennifer
• Publication, Distribution, etc.: Cham, Switzerland : Palgrave Macmillan (出版)
• Publication Date: [2021]
• Publication Date (W3CDTF): 2021
• Extent: xiv, 186 pages
• Other physical details: illustrations (black and white)
• Size: 22 cm
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Political campaigns--New Zealand; Elections--New Zealand; Public relations and politics--New Zealand; Campaign management--New Zealand; Communication in politics--New Zealand; Government publicity--New Zealand; Élections--Nouvelle-Zélande; Relations publiques et politique--Nouvelle-Zélande; Campagnes électorales--Gestion--Nouvelle-Zélande; Communication politique--Nouvelle-Zélande; Information d'État--Nouvelle-Zélande; Campaign management.; Communication in politics.; Elections.; Government publicity.; Political campaigns.; Public relations and politics.; New Zealand.
• LCC: JQ5892
• DDC: 324.9930412
• NDLC: AN3-251; A251
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: AN3-251-D1
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031664429; http://id.ndl.go.jp/bib/031664429
• OCLC No.: 1263817279; https://www.worldcat.org/oclc/1263817279
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Lea...
• Summary, etc.: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in ...