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図書

戦略経営論 : 動的適応システムの構築

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戦略経営論 : 動的適応システムの構築

Call No. (NDL)
DH215-M303
Bibliographic ID of National Diet Library
031865075
Material type
図書
Author
徳永善昭 著
Publisher
白桃書房
Publication date
2021.12
Material Format
Paper
Capacity, size, etc.
457p ; 22cm
NDC
336.1
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Detailed bibliographic record

Summary, etc.：

戦略には、企業戦略や競争戦略、あるいは生産戦略からマーケティング戦略、人的資源戦略などの機能別の戦略がある。本書はそのような個々の戦略を統合し、新たな価値を創造しながら競争に対応する戦略経営論について扱う。戦略経営の基本について論じるとともに、成長戦略や競争戦略、価値創造の戦略を検討。また、近年重要...

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Paper

Material Type
図書
ISBN
978-4-561-26756-0
Title
戦略経営論 : 動的適応システムの構築
Title Transcription
センリャク ケイエイロン : ドウテキ テキオウ システム ノ コウチク
Author/Editor
徳永善昭 著
Author Heading
著者 ： 徳永, 善昭, 1944- トクナガ, ヨシアキ, 1944- ( 00118513 )Authorities
Publication, Distribution, etc.
東京 : 白桃書房 (出版)
Publication Date
2021.12
Publication Date (W3CDTF)
2021
Extent
457p