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小林製薬アイデアをヒットさせる経営 : 絶えざる創造と革新の追求

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小林製薬アイデアをヒットさせる経営 : 絶えざる創造と革新の追求

Call No. (NDL)
DL533-M187
Bibliographic ID of National Diet Library
031909032
Material type
図書
Author
小林一雅 著
Publisher
PHP研究所
Publication date
2022.2
Material Format
Paper
Capacity, size, etc.
231p ; 19cm
NDC
499.067
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Detailed bibliographic record

Summary, etc.:

「あったらいいな」をカタチにする小林製薬。長年愛される商品を創出し続け、23期連続増益・22期連続増配の成長企業を率いてきたマーケッターが、開発秘話とともに事業躍進の秘訣を語り明かす。(Provided by: サピエ図書館資料検索)

Author introduction:

小林 一雅 小林製薬会長(Provided by: 出版情報登録センター(JPRO))

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Paper Recording Media

Material Type
図書
ISBN
978-4-569-85121-1
Title Transcription
コバヤシ セイヤク アイデア オ ヒット サセル ケイエイ : タエザル ソウゾウ ト カクシン ノ ツイキュウ
Author/Editor
小林一雅 著
Author Heading
著者 : 小林, 一雅, 1939- コバヤシ, カズマサ, 1939- ( 031962224 )Authorities
Publication, Distribution, etc.
Publication Date
2022.2
Publication Date (W3CDTF)
2022
Extent
231p