図書

ブランディングの科学 独自のブランド資産構築篇

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ブランディングの科学. 独自のブランド資産構築篇

Call No. (NDL)
DH411-M512
Bibliographic ID of National Diet Library
032229979
Material type
図書
Author
ジェニー・ロマニウク 著ほか
Publisher
朝日新聞出版
Publication date
2022.7
Material Format
Paper
Capacity, size, etc.
341p ; 20cm
NDC
675
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Notes on use

Note (General):

原タイトル: BUILDING DISTINCTIVE BRAND ASSETS

Detailed bibliographic record

Summary, etc.:

数々の成功企業に影響を与えたマーケティングの名著『ブランディングの科学(How Brands Grow)』シリーズ第三弾。これまで同様徹底したエビデンスベース、調査結果に基づいたファクトベースはそのままに、本書ではブランドの独自性のある資産を構築することの重要性を示し、その具体的な構築の仕方を指南す...

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Paper

Material Type
図書
ISBN
978-4-02-251831-6
Title Transcription
ブランディング ノ カガク
Volume
独自のブランド資産構築篇
Author/Editor
ジェニー・ロマニウク 著
前平謙二 訳
加藤巧 監訳
Author Heading
訳者 : 前平, 謙二, 1959- マエヒラ, ケンジ, 1959- ( 001165185 )Authorities
訳者 : 加藤, 巧 カトウ, タクミ ( 001298021 )Authorities
Publication, Distribution, etc.
Publication Date
2022.7
Publication Date (W3CDTF)
2022