岡山の農産物のブランド化を考える

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Contents：: 岡山の農業の課題 / 青江伯夫トマト銀行のネーミングとアグリフードフェアー / 井上正樹愛媛における農水産物のブランド化 / 中安章...

Summary, etc.：: 他県での戦略や一般企業でのブランディングの事例から、農産物ブランド化の課題と方向性を探る。(Provided by: 出版情報登録センター（JPRO）)

Author introduction：: 杉山慎策杉山慎策（スギヤマシンサク）岡山大学法文学部卒業後、ロータリー財団奨学生として西ワシントン州立大学大学院経済学研究科に留学。岡山大学副手を経て資生堂に入社。国内営業や商品開発を経験し、資生堂ＵＫ社長、本社国際広報課長を歴任。資生堂退社後はユニリーバやロレアルなどの外資系企業のマー...

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