「価格上昇」時代のマーケティング : なぜ、あの会社は値上げをしても売れ続けるのか

(PHPビジネス新書 ; 447)

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Summary, etc.：: 物価高に苦しむ企業と、むしろ売上を伸ばす企業の違いとは？　値上げの際にどのように価格設定を行い、どう伝えるか。豊富な事例をもとに、「値上げをしても顧客が離れない、むしろ増える」マーケティング手法を解説する。(Provided by: サピエ図書館資料検索)

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Material Type: 図書
ISBN: 978-4-569-85273-7
Title: 「価格上昇」時代のマーケティング : なぜ、あの会社は値上げをしても売れ続けるのか
Title Transcription: カカクジョウショウジダイノマーケティング : ナゼアノカイシャワネアゲオシテモウレツズケルノカ
Author/Editor: 小阪裕司著
Series Title: PHPビジネス新書 ; 447
Author Heading: 著者：小阪, 裕司コサカ, ユウジ ( 00718587 )Authorities
Publication, Distribution, etc.: 東京 : PHP研究所 (出版)
Publication Date: 2022.9
Publication Date (W3CDTF): 2022
Extent: 237p
Size: 18cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Content Type: テキスト
Media Type: 機器不用
Carrier Type: 冊子
Subject Heading: マーケティングマーケティング ( 00567413 )Authorities
価格カカク ( 00564705 )Authorities
NDC 10th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Price: 930円
Holding library: 国立国会図書館
Call No.: DH411-M534
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 032318755
http://id.ndl.go.jp/bib/032318755
National Bibliography No. (JPNO): 23735817
TOHAN MARC No.: 34374521
Cataloging Rule: Nippon Cataloging Rules 2018 Edition
Bibliographic Record Category (NDL): 111