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Table of Contents
はじめに
第Ⅰ部 マーケティング研究の登場と第2次世界大戦前の展開
<第Ⅰ部の時代とマーケティング行為>
第1講 マーケティング研究の対象とマーケティング研究登場の知的背景
1.マーケティング行為の発生と行為の次元
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- Material Type
- 図書
- ISBN
- 978-4-7664-2844-5
- Title Transcription
- アメリカ マーケティング ケンキュウシ ジュウゴコウ
- Author/Editor
- 堀越比呂志 著
- Author Heading
- 著者 : 堀越, 比呂志 ホリコシ, ヒロシ ( 01020503 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2022.9
- Publication Date (W3CDTF)
- 2022
- Extent
- 255p