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Table of Contents
【序章:コピーライティングとは何か?】
・本書の全体像
・ステージ①の方へ コピーライティングの入り口はどこにあるの?
・ステージ②の方へ 人の心を動かすコピーを考える
・ステージ③の方へ 商品や企業の存在価値を訴求するコピーライティング
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-8025-1211-4
- Title Transcription
- ツタワル タンブン ノ ツクリカタ : ゲンゴカ ノ ロジック ガ ミ ニ ツク キョウカショ
- Author/Editor
- OCHABI Institute 著
- Author Heading
- 編者 : OCHABI Institute ( 001291376 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2022.9
- Publication Date (W3CDTF)
- 2022
- Extent
- 159p