図書

最新マーケティングの教科書 2023 (日経BPムック)

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最新マーケティングの教科書 = Textbook of Digital Marketing. 2023

(日経BPムック)

Call No. (NDL)
Y94-M28138
Bibliographic ID of National Diet Library
032528816
Material type
図書
Author
日経クロストレンド 編
Publisher
日経BP
Publication date
2023.1
Material Format
Paper
Capacity, size, etc.
162p ; 28cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

デジタルマーケティングの最新動向がこれ1冊で分かる定番ムック。デジタルマーケティングの最新事情をキーワードとケーススタディ、トレンド分析、データなどで徹底解説。(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • ●第1章 トレンド分析

  • 誤解される次世代経営指標「LTV」/メタバース 7つのレイヤーと4つの軸

  • ●第2章 デジタルマーケティング最新&基本キーワード解説46

  • クッキー代替技術/TikTokマーケティング/クリエイターエコノミー/Web3(3.0)/

  • リテールメディア/UGC/位置情報マーケティング/カスタマーサクセス/

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Paper

Material Type
図書
ISBN
978-4-296-20110-5
Title Transcription
サイシン マーケティング ノ キョウカショ
Volume
2023
Author/Editor
日経クロストレンド 編
Series Title
Publication Date
2023.1
Publication Date (W3CDTF)
2023